Morgan First
President and CEO
Morgan is the creative guru behind 1st Publications and MAP BOSTON. She is responsible for overseeing everything from the moment we pick a location to helping the final book hit the shelves. With a BA from Emerson College in Marketing Communication, minors in entrepreneurship, photography and publishing, and eight plus years experience in publishing industry, Morgan knows how to oversee every inch of the business. She has also become very involved in the Boston business community as a member of Onein3 Boston's Young Entrepreneur's, The Mayors Advisory board, Ladies Who Launch, and as Career Development chair of Emerson Alumni GOLD Association. Due to her many talents, her brain goes a million miles a minute, constantly changing tracks! Morgan often thinks she can be in multiple places at once, although much thanks to her staff, all collisions have been avoided. Morgan is life in motion. She lives, eats and breathes adventure, travel, and life exploration. Thus, creating travel-oriented products is a dream for her - a slightly overwhelming and busy career, but one that she LOVES. Although constantly zipping through the city, Morgan can often be found enjoying Huevos Rancheros for brunch on the patio of The OTHERSIDE cafe or running with Josie along the Esplanade. Boston felt like home to Morgan when she started recognizing faces of people on the streets.











































